Search Results - Arden, Paul

Paul Arden

Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including ''Whatever You Think, Think The Opposite'' and ''It's Not How Good You Are, It's How Good You Want To Be''. Provided by Wikipedia
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    It's not how good you are, it's how good you want to be

    It's not how good you are, it's how good you want to be by Arden, Paul

    Published 2003

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