Bedbury,Scott, & Fenichell,Stephen. (2003). A new brand world: 8 principles for achieving brand leadership in the 21st century. Penguin Books.
Chicago Style (17th ed.) CitationBedbury,Scott, and Fenichell,Stephen. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. America: Penguin Books, 2003.
MLA (9th ed.) CitationBedbury,Scott, and Fenichell,Stephen. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin Books, 2003.
Warning: These citations may not always be 100% accurate.