Blanchard, K. H., Ballard, J., & Finch, F. (2004). Customer mania!: It's never too late to build a customer-focused company. Free Press.
Chicago Style (17th ed.) CitationBlanchard, Kenneth H., Jim Ballard, and Fred Finch. Customer Mania!: It's Never Too Late to Build a Customer-focused Company. New York: Free Press, 2004.
MLA (9th ed.) CitationBlanchard, Kenneth H., et al. Customer Mania!: It's Never Too Late to Build a Customer-focused Company. Free Press, 2004.
Warning: These citations may not always be 100% accurate.