APA (7th ed.) Citation

Ries, A. (2004). The fall of advertising and the rise of PR. HarperCollins Publishers.

Chicago Style (17th ed.) Citation

Ries, Al. The Fall of Advertising and the Rise of PR. New York: HarperCollins Publishers, 2004.

MLA (9th ed.) Citation

Ries, Al. The Fall of Advertising and the Rise of PR. HarperCollins Publishers, 2004.

Warning: These citations may not always be 100% accurate.