The fall of advertising and the rise of PR
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
HarperCollins Publishers ,
2004
|
| Subjects: |
MARC
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| 090 | 0 | 0 | |a 659 |b RIE |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 4 | |a The fall of advertising and the rise of PR |c Al Ries and Laura Ries |
| 260 | |a New York : |b HarperCollins Publishers , |c 2004 | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Public relations | |
| 999 | |a 0001017557 |b Book |c Adult Collection |e Perbadanan Perpustakaan Awam Johor | ||