Miller-Davidson , M., Levinson,Michael B, & Stone-Geier,Joanne. (2005). Launch it!: How to turn good ideas into great products that sell. Harper Collins.
Chicago Style (17th ed.) CitationMiller-Davidson , Molly, Levinson,Michael B, and Stone-Geier,Joanne. Launch It!: How to Turn Good Ideas into Great Products That Sell. New York: Harper Collins, 2005.
MLA (9th ed.) CitationMiller-Davidson , Molly, et al. Launch It!: How to Turn Good Ideas into Great Products That Sell. Harper Collins, 2005.
Warning: These citations may not always be 100% accurate.