Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Bibliographic Details
Main Author: Lindstrom, Martin
Other Authors: Antorini, Yun Mi, Hollins, Nigel, Seybold, Patricia B
Format: Book
Published: London : Kogan Page , 2003
Subjects:

MARC

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090 0 0 |a 658.834083   |b LIN 
100 1 |a Lindstrom, Martin 
245 1 0 |a Brandchild :   |b remarkable insights into the minds of today's global kids and their relationships with brands   |c Martin Lindstrom with Patricia B. Seybold ; and contributions from Nigel Hollins and Yun Mi Antorini 
260 |a London :   |b Kogan Page ,   |c 2003 
650 0 |a Advertising and children 
650 0 |a Brand name products 
650 0 |a Child consumers 
650 0 |a Marketing research 
700 1 |a Antorini, Yun Mi 
700 1 |a Hollins, Nigel 
700 1 |a Seybold, Patricia B 
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