APA (7th ed.) Citation

Lance, S. (2006). The little blue book of advertising: Fifty-two small ideas that can make a big difference. Portfolio.

Chicago Style (17th ed.) Citation

Lance, Steve. The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a Big Difference. New York: Portfolio, 2006.

MLA (9th ed.) Citation

Lance, Steve. The Little Blue Book of Advertising: Fifty-two Small Ideas That Can Make a Big Difference. Portfolio, 2006.