The real toy story : inside the ruthless battle for America's youngest consumers

The real toy story : inside the ruthless battle for America's youngest consumers

Bibliographic Details
Main Author:	Clark, Eric
Format:	Book
Published:	New York : Free Press , 2007
Subjects:	Child consumers > Great Britain Toy industry Toy industry > Corrupt practices Toy industry > Marketing > Psychological aspects Toys > Economic aspects Toys > Social aspects

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