APA (7th ed.) Citation

Hendon, D. W. (2001). Classic failuries in product marketing: (marketing principles voilations and how to avoid them). Hardknocks Factory.

Chicago Style (17th ed.) Citation

Hendon, Donald W. Classic Failuries in Product Marketing: (marketing Principles Voilations and How to Avoid Them). Selangor, Malaysia: Hardknocks Factory, 2001.

MLA (9th ed.) Citation

Hendon, Donald W. Classic Failuries in Product Marketing: (marketing Principles Voilations and How to Avoid Them). Hardknocks Factory, 2001.