APA (7th ed.) Citation

Mcnally, D., & Speak, K. D. (2002). Be your own brand: A breakthrough formula for standing out from the crowd. Berret-Koehler Publishers.

Chicago Style (17th ed.) Citation

Mcnally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. Canada: Berret-Koehler Publishers, 2002.

MLA (9th ed.) Citation

Mcnally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. Berret-Koehler Publishers, 2002.