APA (7th ed.) Citation

Kim, W. (2005). Blue ocean strategy: How to create uncostested market space and make the competition irrelevant. Harvard Bussiness School Press.

Chicago Style (17th ed.) Citation

Kim, W.Chan. Blue Ocean Strategy: How to Create Uncostested Market Space and Make the Competition Irrelevant. Boston: Harvard Bussiness School Press, 2005.

MLA (9th ed.) Citation

Kim, W.Chan. Blue Ocean Strategy: How to Create Uncostested Market Space and Make the Competition Irrelevant. Harvard Bussiness School Press, 2005.