APA (7th ed.) Citation

Davis, J. (2005). Magic numbers for consumer marketing: Key measures to evaluate marketing success. John Wiley & Sons Publishers.

Chicago Style (17th ed.) Citation

Davis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. Singapore: John Wiley & Sons Publishers, 2005.

MLA (9th ed.) Citation

Davis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success. John Wiley & Sons Publishers, 2005.