APA (7th ed.) Citation

Barwise, P., & Meehan, S. (2004). Simply better: Winning and keeping customers by delivering what matters most. Harvard Business School Press Publishers.

Chicago Style (17th ed.) Citation

Barwise, Patrick, and Sean Meehan. Simply Better: Winning and Keeping Customers by Delivering What Matters Most. Boston: Harvard Business School Press Publishers, 2004.

MLA (9th ed.) Citation

Barwise, Patrick, and Sean Meehan. Simply Better: Winning and Keeping Customers by Delivering What Matters Most. Harvard Business School Press Publishers, 2004.