Sell the brand first : how to sell your brand and create lasting customer loyalty

Bibliographic Details
Main Author: Stiff, Dan
Format: Book
Published: New York : McGraw Hill , 2006
Subjects:

MARC

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100 1 |a Stiff, Dan 
245 1 0 |a Sell the brand first :   |b how to sell your brand and create lasting customer loyalty   |c by Dan Stiff 
260 |a New York :   |b McGraw Hill ,   |c 2006 
300 |a ix, 262p. :   |b ill ;   |c 24cm. 
500 |a Includes index 
650 0 |a Brand name products   |x Marketing 
650 0 |a Brand name products   |x Social aspects 
650 0 |a Consumer satisfaction 
650 0 |a Customer loyalty 
650 0 |a Customer relations 
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