APA (7th ed.) Citation

King, S. ., Baskin, M., & Lannon, J. (2007). A master class in brand planning: The timeless work of Stephen King. John Wiley & Sons, Ltd.

Chicago Style (17th ed.) Citation

King, Stephen , Merry Baskin, and Judie Lannon. A Master Class in Brand Planning: The Timeless Work of Stephen King. Chichester: John Wiley & Sons, Ltd, 2007.

MLA (9th ed.) Citation

King, Stephen , et al. A Master Class in Brand Planning: The Timeless Work of Stephen King. John Wiley & Sons, Ltd, 2007.