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00000cam a2200000 7i4500 |
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0000027233 |
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20090828.0 |
| 008 |
090824 |
| 020 |
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|a 0470517918
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| 090 |
0 |
0 |
|a R658.827
|b KIN
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| 100 |
1 |
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|a King, Stephen ,
|d 1931-
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| 245 |
1 |
2 |
|a A master class in brand planning :
|b The timeless work of Stephen King
|c edited by Judie Lannon, Merry Baskin
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| 260 |
|
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|a Chichester :
|b John Wiley & Sons, Ltd ,
|c 2007
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| 300 |
|
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|a xi, 351p. :
|b ill ;
|c 25cm.
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Advertising
|x Management
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| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
|x Management
|
| 650 |
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0 |
|a Marketing research
|
| 650 |
|
0 |
|a New products
|
| 700 |
1 |
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|a Baskin, Merry
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| 700 |
1 |
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|a Lannon, Judie
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| 999 |
|
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|a 0001061004
|b Book
|c REFERENCE
|e Perbadanan Perpustakaan Awam Johor
|