What customers want : using outcome-driven innovation to create breakthrough products and services

Bibliographic Details
Main Author: Ulwick, Anthony W., 1957-
Format: Book
Published: New York : McGraw Hill , 2005
Subjects:

MARC

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100 1 |a Ulwick, Anthony W., 1957- 
245 1 0 |a What customers want :   |b using outcome-driven innovation to create breakthrough products and services   |c by Anthony Ulwick W. 
260 |a New York :   |b McGraw Hill ,   |c 2005 
300 |a xi, 202p. :   |b ill ;   |c 22cm. 
500 |a Includes index 
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650 0 |a Product management 
650 0 |a Strategic planning 
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