Differentiate or die : survival in our era of killer competition

Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947
Format: Book
Published: New York : John Wiley & Sons, Inc , 2000
Subjects:

MARC

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245 1 0 |a Differentiate or die :   |b survival in our era of killer competition   |c Jack Trout, Steve Rivkin 
260 |a New York :   |b John Wiley & Sons, Inc ,   |c 2000 
300 |a vii, 230p. ;   |c 23cm. 
504 |a Includes bibliographical references and index 
650 0 |a Advertising   |x Brand name products 
650 0 |a Brand name product 
650 0 |a Competition 
650 0 |a Marketing 
700 1 |a Rivkin, Steve, 1947 
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