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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000027349 |
| 005 |
20090828.0 |
| 008 |
090827 |
| 020 |
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|a 1578518261
|
| 090 |
0 |
0 |
|a R658.8342
|b ZAL
|
| 100 |
1 |
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|a Zaltman, Gerald
|
| 245 |
1 |
0 |
|a How customers think :
|b essential insights into the mind of the market
|c Gerald Zaltman
|
| 260 |
|
|
|a Boston Massachusetts :
|b Harvard Business School Press ,
|c 2003
|
| 300 |
|
|
|a ix,323p. ;
|c 23cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Consumer behavior
|x Psychological aspects
|
| 650 |
|
0 |
|a Consumers
|x Psychology
|
| 650 |
|
0 |
|a Creative thinking
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects
|
| 999 |
|
|
|a 0001060220
|b Book
|c Adult Collection
|e Cawangan Mersing
|