Dusenberry, P. (2005). One great insight is worth a thousand good ideas: An advertising hall-famer reveals the most powerful secret in business. Portfolio.
Chicago Style (17th ed.) CitationDusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-famer Reveals the Most Powerful Secret in Business. United States, America: Portfolio, 2005.
MLA (9th ed.) CitationDusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-famer Reveals the Most Powerful Secret in Business. Portfolio, 2005.
Warning: These citations may not always be 100% accurate.