APA (7th ed.) Citation

Arens, W. F. (1982). Contemporary advertising (12th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 12th ed. Boston: McGraw-Hill, 1982.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 12th ed. McGraw-Hill, 1982.