APA (7th ed.) Citation

Dhar, M. (2007). Brand management 101: 101 lessons from real-world marketing. John Wiley & Sons Publishers.

Chicago Style (17th ed.) Citation

Dhar, Mainak. Brand Management 101: 101 Lessons from Real-world Marketing. Singapore: John Wiley & Sons Publishers, 2007.

MLA (9th ed.) Citation

Dhar, Mainak. Brand Management 101: 101 Lessons from Real-world Marketing. John Wiley & Sons Publishers, 2007.