Brand management 101 : 101 lessons from real-world marketing

Bibliographic Details
Main Author:	Dhar, Mainak
Format:	Book
Published:	Singapore : John Wiley & Sons Publishers , 2007
Subjects:	Brands name products Marketing > management

Similar Items

Trump University branding 101 : how to build the most valuable asset of any business
by: Sexton, Donald E. , 1943-
Published: (2008)

Brand management : a strategic approach
by: Durrant, Nancy
Published: (2022)

Brand management
Published: (2022)

Understanding brands
by: Cheverton, Peter
Published: (2006)

Brand hijack : marketing without marketing
by: Wipperfurth, Alex
Published: (2005)

The cash register rings non-stop : the amazing transformation of Eu Yan Sang
by: Lok Eng Hock , 1950-
Published: (2007)

Contemporary research in brand management
Published: (2017)

Branding for dummies
by: Chiaravalle, Bill
Published: (2007)

Branding governance : a participatory approach to the brand building process
by: Ind,Nicholas

The philosophy of branding : great philosophers think brands
by: Braun , Thom
Published: (2004)

Brands and branding
by: Clifton Rita
Published: (2007)

Brand vision : how to energize your team to drive business growth
by: Taylor, David, 1964-
Published: (2006)

Differentiate or die : survival in our era of killer competition
by: Trout, Jack
Published: (2000)

How brands become icons : the principles of cultural branding
by: Holt, Douglas B
Published: (2004)

Sell the brand first : how to sell your brand and create lasting customer loyalty
by: Stiff, Dan
Published: (2006)

A master class in brand planning : The timeless work of Stephen King
by: King, Stephen , 1931-
Published: (2007)

Wizard! : Harry Potter's brand magic
by: Brown, Stephen
Published: (2005)

Halal branding
by: Wilson, Jonathan A. J.
Published: (2018)

Retailization : brand survival in the age of retailer power
by: Thomassen, Lars
Published: (2006)

Branded customer service : the new competitive edge
by: Barlow, Janelle
Published: (2004)

A new brand world : 8 principles for achieving brand leadership in the 21st century
by: Bedbury,Scott
Published: (2003)

What's in it for me? : A marketer's guide to establishing an equal partnership with customers
by: Woods,Robin
Published: (1993)

Fashion brands : branding style from Armani to Zara
by: Tungate, Mark
Published: (2005)

My sister's a Barista : how they made starbucks a home away from home
by: Simmons, John
Published: (2005)

Be your own brand : a breakthrough formula for standing out from the crowd
by: Mcnally, David
Published: (2002)

#On9branding
by: Jamal Sifufbads , 1981
Published: (2018)

Conquering consumerspace : marketing strategies for a branded world
by: Solomon, Michael R.
Published: (2003)

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by: Lindstrom, Martin
Published: (2003)

Tom Peters essentials : design
by: Peters, Tom
Published: (2005)

Think Asean! : rethinking marketing toward Asean community 2015
by: Kotler, Philip
Published: (2007)

Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 2 : strategies in customer relationship management
Published: (2013)

Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 1 : consumer retention and satisfaction in business management
Published: (2013)

Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 3 : tools of communication in customer relationship management
Published: (2013)

Wikibrands : reinventing your company in a customer-driven marketplace
by: Moffitt, Sean
Published: (2011)

Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 4 : business and consumer rights
Published: (2013)

A text book of product and brand management
by: Milind Marathe
Published: (2010)

The fall of advertising and the rise of PR
by: Ries, Al
Published: (2004)

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by: Mathieson, Rick
Published: (2004)

Marketing management
Published: (2017)

Marketing management
by: Datta, Debraj
Published: (2006)