APA (7th ed.) Citation

Burby, J., & Sterne, J. (2007). Actionable web analytics: Using data to make smart business decisions. Wiley Publishing Inc.

Chicago Style (17th ed.) Citation

Burby, Jason, and Jim Sterne. Actionable Web Analytics: Using Data to Make Smart Business Decisions. Indiana: Wiley Publishing Inc, 2007.

MLA (9th ed.) Citation

Burby, Jason, and Jim Sterne. Actionable Web Analytics: Using Data to Make Smart Business Decisions. Wiley Publishing Inc, 2007.