APA (7th ed.) Citation

Mathieson, R. (2004). Branding unbound: The future of advertising, sales, and the brand experience in the wireless age. American Management Association.

Chicago Style (17th ed.) Citation

Mathieson, Rick. Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age. New York: American Management Association, 2004.

MLA (9th ed.) Citation

Mathieson, Rick. Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age. American Management Association, 2004.