APA (7th ed.) Citation

Bacon, T. R. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. American Management Association.

Chicago Style (17th ed.) Citation

Bacon, Terry R. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: American Management Association, 2004.

MLA (9th ed.) Citation

Bacon, Terry R. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. American Management Association, 2004.