Markides. Constantinos C. & Geroski, P. (2005). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. Jossey-Bass.
Chicago Style (17th ed.) CitationMarkides. Constantinos C. and Paul Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. San Francisco: Jossey-Bass, 2005.
MLA (9th ed.) CitationMarkides. Constantinos C. and Paul Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. Jossey-Bass, 2005.
Warning: These citations may not always be 100% accurate.