APA (7th ed.) Citation

Kotker, P., Kartajaya, H., & Setiawan, I. (1997). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons publishers.

Chicago Style (17th ed.) Citation

Kotker, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. New Jersey: John Wiley & Sons publishers, 1997.

MLA (9th ed.) Citation

Kotker, Philip, et al. Marketing 3.0: From Products to Customers to the Human Spirit. John Wiley & Sons publishers, 1997.