APA (7th ed.) Citation

Jain, J. (2007). Modern advertising management: Principles and techniques. Regal Publications.

Chicago Style (17th ed.) Citation

Jain, J.N. Modern Advertising Management: Principles and Techniques. New Delhi: Regal Publications, 2007.

MLA (9th ed.) Citation

Jain, J.N. Modern Advertising Management: Principles and Techniques. Regal Publications, 2007.