APA (7th ed.) Citation

Kumar, P., & Gupta, K. (2011). Decision equity: The ultimate metric to connect marketing actions to profits. Business Expert Press.

Chicago Style (17th ed.) Citation

Kumar, Piyush, and Kunal Gupta. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits. NY: Business Expert Press, 2011.

MLA (9th ed.) Citation

Kumar, Piyush, and Kunal Gupta. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits. Business Expert Press, 2011.