APA (7th ed.) Citation

Sumathi, S. (2007). Marketing research and consumer behaviour. Vikas (P) Pvt Ltd.

Chicago Style (17th ed.) Citation

Sumathi, S. Marketing Research and Consumer Behaviour. New Delhi: Vikas (P) Pvt Ltd, 2007.

MLA (9th ed.) Citation

Sumathi, S. Marketing Research and Consumer Behaviour. Vikas (P) Pvt Ltd, 2007.

Warning: These citations may not always be 100% accurate.