APA (7th ed.) Citation

Surmanek, J. (2004). Advertising media A-Z: The definitive resource for media planning, buying, and research (2nd ed.). Tata McGraw-Hill Pub. Com. Ltd.

Chicago Style (17th ed.) Citation

Surmanek, Jim. Advertising Media A-Z: The Definitive Resource for Media Planning, Buying, and Research. 2nd ed. New Delhi: Tata McGraw-Hill Pub. Com. Ltd, 2004.

MLA (9th ed.) Citation

Surmanek, Jim. Advertising Media A-Z: The Definitive Resource for Media Planning, Buying, and Research. 2nd ed. Tata McGraw-Hill Pub. Com. Ltd, 2004.