Advertising media A-Z : the definitive resource for media planning, buying, and research

Advertising media A-Z : the definitive resource for media planning, buying, and research

Bibliographic Details
Main Author:	Surmanek, Jim
Format:	Book
Published:	New Delhi : Tata McGraw-Hill Pub. Com. Ltd , 2004
Edition:	2nd ed
Subjects:	Advertising media planning Dictionaries

Similar Items

Media and advertising
by: Natarajan Ms.Samitha Rani
Published: (2014)

Advertising your business made e-z
by: Adams, Garrett
Published: (2005)

Advertising research
by: Shaikh, Javed
Published: (2014)

The future of advertising : new media, new clients, new consumers in the post- television age
by: Cappo, Joe
Published: (2003)

Planning for power advertising : a user's manual for students and practitioners
by: Halver, Anand Bhaskar
Published: (2005)

Contemporary advertising
by: Arens,William F.
Published: (1994)

Contemporary advertising
by: Arens, William F.
Published: (1982)

Unusual advertising
Published: (2014)

Advertising basics! : a resource guide for beginners
by: Vilanilam J.V
Published: (2004)

Advertising management
by: Jethwaney, Jaishri
Published: (2006)

Advertising and publicrelations
by: Verma Shekhar
Published: (2011)

Advertising management
by: Krishnamurthi, Kavita
Published: (2007)

Advertising management
by: Diwan, Parag
Published: (1999)

Advertising
by: Chambers,Catherine
Published: (2001)

The future of advertising : new media, new clients, new consumers in the post-television age
by: Cappo, Joe
Published: (2004)

Advertising management : concepts and cases
by: Gupta, Abhishek
Published: (2009)

101 Ways to advertise your business
by: Griffiths, Andrew
Published: (2007)

The (un)common sense of advertising : getting the basics right
by: Tiwari, Sanjay
Published: (2006)

Advertising management : concepts and cases
by: Mohan, Manendra
Published: (2006)

Global advertising
by: Peterson, Emily
Published: (2022)

Modern advertising management : principles and techniques
by: Jain, J.N
Published: (2007)

Effective advertising : understanding when, how, and why advertising works
by: Tellis, Gerard J
Published: (2004)

The little blue book of advertising : fifty-two small ideas that can make a big difference
by: Lance, Steve
Published: (2006)

Advertising without an agency made easy
by: Kobliski, Kathy J.
Published: (2005)

Creative advertising : ideas and techniques from the world's best campaigns
by: Pricken, Mario
Published: (2001)

The handbook for media handling
by: Clare, John
Published: (2004)

Advertising and sales management
by: Trehan, Mukesh
Published: (2011)

The fall of advertising and the rise of PR
by: Ries, Al
Published: (2004)

Which ad pulled best? : 20 case histories on how to write and design ads that work
Published: (2011)

Instant leads
by: Sugars, Bradley J
Published: (2006)

Instant promotions
by: Sugars, Bradley J.
Published: (2006)

Best ads nevers seen
Published: (1993)

The craft of copy writing
by: Crompton, Alastair
Published: (1979)

One great insight is worth a thousand good ideas : an advertising hall-famer reveals the most powerful secret in business
by: Dusenberry, Phil
Published: (2005)

What's your poison?
by: Bloun, Kirven
Published: (2005)

Communication media
Published: (2000)

Worldwide identity : inspired design from forty countries
by: Peters, Robert L.
Published: (2005)

Dictionary of marketing & advertising
by: Farrah, Joseph
Published: (1998)

The art of copywriting
by: Aqif Azizan , 1990-
Published: (2021)

Podcast or die : turn podcast principles and promotion into profit
by: Gitomer,Jeffrey
Published: (2020)