APA (7th ed.) Citation

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Response Books.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. New Delhi: Response Books, 2004.

MLA (9th ed.) Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, 2004.