APA (7th ed.) Citation

Duncan Tom. (2006). Principles of advertising and IMC. Tata mcgraw - hill publications.

Chicago Style (17th ed.) Citation

Duncan Tom. Principles of Advertising and IMC. New Delhi: Tata mcgraw - hill publications, 2006.

MLA (9th ed.) Citation

Duncan Tom. Principles of Advertising and IMC. Tata mcgraw - hill publications, 2006.

Warning: These citations may not always be 100% accurate.