APA (7th ed.) Citation

Anderson Alan H. (1995). Effective marketing communications: A skills and activity-based approach. Blackwell Publishers Ltd.

Chicago Style (17th ed.) Citation

Anderson Alan H. Effective Marketing Communications: A Skills and Activity-based Approach. United Kingdom: Blackwell Publishers Ltd, 1995.

MLA (9th ed.) Citation

Anderson Alan H. Effective Marketing Communications: A Skills and Activity-based Approach. Blackwell Publishers Ltd, 1995.

Warning: These citations may not always be 100% accurate.