APA (7th ed.) Citation

Gold, N. J. (2008). Yes!: 50 scientifically proven ways to be persuasive. Free Press.

Chicago Style (17th ed.) Citation

Gold, Noah J. Yes!: 50 Scientifically Proven Ways to Be Persuasive. NY: Free Press, 2008.

MLA (9th ed.) Citation

Gold, Noah J. Yes!: 50 Scientifically Proven Ways to Be Persuasive. Free Press, 2008.

Warning: These citations may not always be 100% accurate.