APA (7th ed.) Citation

Congram,Carole A. (1991). The ama handbook of marketing for the service industries. amacom.

Chicago Style (17th ed.) Citation

Congram,Carole A. The Ama Handbook of Marketing for the Service Industries. New York: amacom, 1991.

MLA (9th ed.) Citation

Congram,Carole A. The Ama Handbook of Marketing for the Service Industries. amacom, 1991.

Warning: These citations may not always be 100% accurate.