Wikibrands : reinventing your company in a customer-driven marketplace

Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description

Bibliographic Details
Main Author: Moffitt, Sean
Other Authors: Dover, Mike
Format: Book
Published: New York : McGraw-Hill Professional 2011
Subjects:
Description
Summary:Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
Physical Description:xv, 318p. : ill. ; 24 cm.
ISBN:0071749276
9780071749275