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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000055523 |
| 005 |
20160316.0 |
| 008 |
151124 |
| 020 |
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|a 0071749276
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| 020 |
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|a 9780071749275
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| 090 |
0 |
0 |
|a 658.827
|b MOF
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| 100 |
1 |
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|a Moffitt, Sean
|
| 245 |
1 |
0 |
|a Wikibrands :
|b reinventing your company in a customer-driven marketplace
|c Sean Moffitt and Mike Dover
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill Professional
|c 2011
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| 264 |
|
3 |
|a London :
|b McGraw-Hill
|c 2011
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| 264 |
|
4 |
|b McGraw-Hill
|c ©2011
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| 300 |
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|a xv, 318p. :
|b ill. ;
|c 24 cm.
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| 505 |
0 |
|
|a The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended.
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| 520 |
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|a Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
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| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Product management
|
| 650 |
|
0 |
|a Wikis (Computer science)
|
| 700 |
1 |
|
|a Dover, Mike
|
| 999 |
|
|
|a 0001379964
|b Book
|c Adult Collection
|e Cawangan Urban Transformation Centre
|
| 999 |
|
|
|a 0001380007
|b Book
|c Adult Collection
|e Perbadanan Perpustakaan Awam Johor
|
| 999 |
|
|
|a 0001380182
|b Book
|c Adult Collection
|e Cawangan Bandar Penawar
|