Wikibrands : reinventing your company in a customer-driven marketplace

Wikibrands : reinventing your company in a customer-driven marketplace

Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description

Bibliographic Details
Main Author:	Moffitt, Sean
Other Authors:	Dover, Mike
Format:	Book
Published:	New York : McGraw-Hill Professional 2011
Subjects:	Branding (Marketing) Internet marketing Product management Wikis (Computer science)

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