Marketing : the core 3/e
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin
2009
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| Item Description: | Includes glossary, learning review answer, chapter notes, credits, index |
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| Physical Description: | xli, 493 p. ; 27.5 cm. |
| ISBN: | 0073381063 9780073381060 |