Marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin
2010
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| Edition: | 2nd. edition |
| Subjects: |
| Item Description: | Includes glossary, endnotes, credits, index |
|---|---|
| Physical Description: | xxxv, 683 p. ; 28 cm. |
| ISBN: | 0073380954 9780073380957 |