Marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin
2011
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| Edition: | 10th edition |
| Subjects: |
| Item Description: | Includes glossary, answer, notes, credits, index |
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| Physical Description: | liii, 746 p. ; 28 cm. |
| ISBN: | 0073529931 9780073529936 |