APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9th edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. 9th edition. New York: McGraw-Hill/Irwin, 2009.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 9th edition. McGraw-Hill/Irwin, 2009.