APA (7th ed.) Citation

Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. . [. (2009). Essentials of marketing: A marketing strategy planning approach (12th edition.). McGraw-Hill Higher Education.

Chicago Style (17th ed.) Citation

Perreault, William D. Jr, Joseph P. Cannon, and E. Jerome [] McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th edition. New York: McGraw-Hill Higher Education, 2009.

MLA (9th ed.) Citation

Perreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th edition. McGraw-Hill Higher Education, 2009.