Essentials of marketing : a marketing strategy planning approach
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill Higher Education
2009
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| Edition: | 12th edition |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxxviii, 691 p. : ill. ; 28 cm. |
| ISBN: | 0073404810 9780073404813 |