Essentials of marketing : a marketing strategy planning approach

Essentials of marketing : a marketing strategy planning approach

Bibliographic Details
Main Author:	Perreault, William D. Jr
Other Authors:	Cannon, Joseph P., McCarthy, E. Jerome [ (Edmund Jerome)]
Format:	Book
Published:	New York : McGraw-Hill Higher Education 2009
Edition:	12th edition
Subjects:	Marketing

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