APA (7th ed.) Citation

Kumar, A. (2005). Brand Management: Text and cases. Wisdom Publications.

Chicago Style (17th ed.) Citation

Kumar, Ajay. Brand Management: Text and Cases. New Delhi: Wisdom Publications, 2005.

MLA (9th ed.) Citation

Kumar, Ajay. Brand Management: Text and Cases. Wisdom Publications, 2005.

Warning: These citations may not always be 100% accurate.